AUSTRALIAN CREATIVE PRESENTS THE THINGS THAT MATTER TO COMMERCIAL CREATIVES.


Correction to Australian Creative BRAVE Issue

Australian Creative wishes to make the following correction of our error in the current print edition of the BRAVE Issue.

Australian Creative BRAVE - open for entry

Brave - as interpreted using thousands of hand-placed seeds by Resolution Design.

How brave are you? We want to know how Australian creatives see BRAVE... Australian Creative in 2012 is employing various themes to underpin each issue. The first of these, The BRAVE Issue, is out now and will be followed by Pride, Fear, Desire and others throughout the year.

ASB bans Queensland Theatre Co. ad for Romeo and Juliet

You've gotta love Queensland. Well, actually you don't... but for the ad land entertainment it provides. Again the serious state has hit the news with the Advertising Standards Bureau banning the ad for the Queensland Theatre Company's latest production of Romeo and Juliet.

Welcome to 2012

Welcome everyone to 2012. Over at Australian Creative we’ve hit the ground running and our first issue of the year, The BRAVE Issue, is due out next week.

Pool Worldwide's Google Shoot View

It's our last e-news of the year and while the team breathes a sign of relief ad land is in overdrive. Not only have they the chock full infiltration of holiday season messaging to contend with, the worthy creators of said messaging are doubled over pitching, responding to briefs and in crazy attempts to deliver before end of year deadlines. We extend our sympathies to you all.

I just called, to say...

What's the best way to, you know, um... communicate? (Don’t ask me, I'm busy). Tell you what, instead of reading this and typing a comment, texting me or sending me an e-mail reply, why not call me?

The Midweight Debate

Lex Courts - one of Interbrand's Interbandits

Congratulations. You've made it through those first all-important years of your career. And when asked, you can now confidently answer "I am a designer/copywriter/animator etc" without the fear of someone tapping you on the shoulder and quietly escorting you from the premises. You now have more responsibility, more creative control – and you’re more confused than ever.

The Personal Brand IV: Brand hopping - a series by Interbrand

Diana Chirilas - designer, Interbrand

My boyfriend has many affectionate names for me, but the one that seems to stick is 'Phase-man'. It's in reference to my intense, but short-lived relationships with brands.

The Personal Brand II: Styling your brand - a series by Interbrand

Gareth Stewart - strategist, Interbrand

When I started in the world of branding, I felt strangely liberated compared to my fellow commuters in the corporate world. Whilst they suffered in their itchy suits and stiff collars, I was free to express myself in whatever way I chose, to dress like a unique individual. Just like everyone else at work.

The Personal Brand III: A world with no brands - a series by Interbrand

Jefton Sungkar - designer, Interbrand

Sometimes I crave a world with no brands. Working behind the scenes in the field of branding, I often feel like the familiar promises and repetitive messages don't affect me. I see straight through them.

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