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X Media Lab "Global Media Ideas"

This one-day conference is the must-attend event for anyone looking to discover what the future of digital media holds and make high-value international business connections. Join 300 + key decision makers, strategists, entrepreneurs and visionaries from the content creating, music, broadcasting, advertising, mobile, internet, social media and computer games industries from around the world.

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Did it lose something in translation?

Such a great video story. Such an awkward tagline. Such a strong agency. Perhaps Australian Creative's editor isn't quite as good at French as she imagines?