Merry Txtmas

Dynamix has unleashed its latest campaign for Virgin Mobile.

The campaign promotes Virgin's special Christmas offer of unlimited text messages with every Your Cap recharge.

Virgin Mobile asked Dynamix to bring "theatre and drama" into the retail Virgin environment using the 'Unlimited Txtmas' theme created by Publics Mojo.

Handset bench decals, LCD animations, as well as posters and brochures are being used instore for the Christmas campaign.

Mat Gibbs, channel marketing manager at Virgin Mobile, said: "We challenged Dynamix to deliver an engaging POS campaign which drew on VMA’s overarching above-the-line Christmas campaign – and they delivered.

"It was great working with a professional team that 'get' retail and understand the fast pace of telco."