Adelaide’s creatives had a big weekend with the 35th Annual Adelaide Advertising and Design Club (AADC) Awards, held at the Adelaide Festival Theatre on Friday night. It was hosted by Wil Anderson.
This year’s awards attracted almost 400 entries, of which 98 were finalists. Seven of the highly sought after Chairs - the top gong - were presented with a further 54 receiving Awards.
For AADC Awards committee chair, Marty Pepper, this year’s entries very much encapsulated the theme, for the love of ideas. This was an obvious thrill even though it made the judging process extremely difficult, he reported. “The work submitted was some of the most creative and inspiring we’ve seen and highlights the talent that we have in our own backyard,” Marty said.
He was also very pleased with the calibre of judges that the awards attracted again. Marty said securing world-class judges helped to showcase Adelaide’s creative talent on the international stage. This was augmented by the newly revamped Awards system, which
draws on elements from similar awards throughout the world. “Over the past 35 years, the AADC Awards have established a reputation among the industry as one of the best, due the fact that the work is judged by peers,” Marty enthused.
The AADC 2012 Chairs awarded were:
Film Craft: Michael Cusack for Mars Petcare’s Liver Treats campaign
Moving Images: James Rickard for South Australian Tourism Commission’s Kangaroo
Press: Richard Lyons for The Advertiser Newspaper’s photography
Out of home: Mike Wilson for the Cibo Espresso campaign
Digital: Jason Hollamby for Oscar’s Law’s Animal Welfare campaign
Activations: David Campbell for the Keep Australia Beautiful campaign
Print: Anthony De Leo for State Theatre Company of South Australia’s