BlueArc appoints CD

Joe Smith has been appointed as creative director for BlueArc Group.

Most recently Smith was CD for website design and online marketing agency William prior to which he was CD at ninemsn where he worked for seven years. He was also CD at ninepixels and M&C Saatchi where he established the digital arm, eMCSaatchi.

Ben Eames, BlueArc commercial director said there was an outstanding culture at BlueArc.

“The incoming CD had to be appreciative and excited about the high performance environment they were joining,” he said. “What Joe brings to the game is a respect for the importance of culture, a drive to produce outstanding work and an acute awareness of what a successful narrative layer can mean for an already strong platform-based digital project.”