Editor of lifestyled.com.au, former Madison editor and stylist, Paula Joye, and Packed to the Rafters star, Zoe Ventoura, will be appearing in a series of three Dove TV commercials designed to share simple steps with Australian women to help them achieve beautiful skin in conjunction with Woolworths.
The trio of adverts will air in phases across Channel Seven and will feature heavily in the breaks of Packed to the Rafters from Tuesday, 17 August 2010. The first of the series features Zoe in a photo-shoot, with behind-the-scenes commentary from Paula on the simple secrets to beautiful skin; a two-step routine using Dove Triple Moisturising Body Wash or Dove Beauty Cream Bar and Dove Replenishing Body Lotion. This series of adverts leverages Dove’s series sponsorship of Packed to the Rafters.
The following two TVCs air in mid-September and October respectively and communicate simple and safe self-tanning using Dove Summer Glow, and the return of the Dove Pink range, which has to date raised $600,000 for the National Breast Cancer Foundation (NBCF). Paula Joye in this advert chose to mention how cancer has touched her life, with the sad loss of her grandmother to the presently incurable disease.
This October, Dove will also pledge an additional dollar to the NBCF for every purchase of more than one Dove Pink product in one transaction in Woolworths.
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