Get your Glossy on

Entries are now open for the second annual Glossy Awards. The awards celebrate the best creative work in magazines with 18 categories including the Grand Prix, which comes with a $5,000 cash prize.

Included in the 18 categories are FMCG, automotive, media and entertainment, beverages, fashion, retail and more. The judging will be done by a panel of experts led by chairman Paul Nagy, executive creative director of Clemenger BBDO Sydney.

“Print is still the purest test of creativity in this business,” Nagy said. “Sure, it’s amazing to cut up a billboard and send it out via carrier pigeon, build a yellow tree house or make a magic salad plate, but little compares to the challenge of a blank sheet of paper.

It’s the simplicity of a rectangular space – fitting for a test arena – that denies us the vast majority of clever tricks we often use to grab attention and tell our stories.”

Last year’s Grand Prix went to M&C Saatchi for its Steggles ‘No Cages’ campaign. “The AdNews Glossy Awards are a breath of fresh air,” M&C Saatchi regional creative director Tom McFarlane said. “They are a celebration of local work by a trusted industry journal who’ve chosen judges who, refreshingly, are qualified to judge.”

Advertisements must have appeared in an audited magazine (CAB or ABC) within the period 1 July 2011 to 30 June 2012 to be eligible. For the complete entry details visit GlossyAwards.com.au.

This article first appeared in the 18 May 2012 edition of AdNews.