Iloura appoints director of animation

Iloura Advertising in Melbourne has appointed Lars Magnus Holmgren as its new head of CG and director of animation, taking over from Josh Simmonds, who is moving over to Iloura's Film department.

Holmgren joins the Iloura team with stints at Double Negative, MPC, Buck and most recently Againstallodds, Rushes and Locomotion UK, working with international brands including Coca Cola, Sony, Nintendo and completing broadcast work for the BBC, MTV and the Discovery Channel.

Hamish Macdonald, executive producer of advertising at Iloura said he was thrilled to be able to offer clients a world-class talent.

“He is hungry to embrace challenging projects and has an ethos for delivering creative solutions on every project. It's a very exciting time for the Iloura team and we're looking forward to the opportunities ahead,” he said.

Holmgren said he felt good to be back on home soil after a few years away.

"Working alongside the CG team and associated departments, I hope to foster an inspirational collaborative approach that  emphasises both logical and lateral solutions,” he said. “It assures the highest level of quality control and delivery, to meet a brief whilst retaining that all important collaborative sense of fun and inspirational passion."