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Interbrand and Alzheimer’s Australia today launched a new TVC campaign, “There’s a Difference”, raising awareness of Alzheimer’s diseases and others forms of dementia by urging Australians with memory concerns to act now.

Written and directed by Interbrand’s Chris Maclean and Chris Doyle and shot on a Canon EOS 5D Digital SLR, the 30 second TVC is airing nationally and focuses on the notion that there is a difference between forgetting something and memory loss associated with Alzheimer’s.

Examples include the difference between forgetting where you parked your car and that you ever owned one.

Alzheimer’s Australia partnered with Interbrand to help promote its message and raise awareness of where Australians could find help and advice. 

Glenn Rees, CEO of Alzheimer’s Australia, said: "We briefed Interbrand to create a simple, effective ad that urged people who have serious concerns about their memory to seek help sooner rather than later -- and all within a very limited budget."

"With more than 250,000 Australians already estimated to be living with dementia, and with the ageing population set to send that figure soaring to almost one million people by 2050, it was more important than ever that people know the warning signs and get help," Rees adds.

Chris Maclean, creative director, Interbrand Australia said: “It’s not often that we get to use our creative skills for such a worthwhile community cause."

"The original brief was to produce an ad with a series of stills but with a shoestring budget and a Canon 5D, we believed we could do more and shoot a powerful ad that conveyed the emotion necessary for the subject," he says.

A full branding program is being planned for Alzheimer’s Australia rolling out next year. 

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http://www.youtube.com/watch?v=xw5hBiZ5YNU&