The One Show has announced that its Interactive Awards will become the first awards show with a quarterly entry system, as opposed to the annual entry system that has become the industry norm.
Entries will be posted on the One Show Interactive site and will be viewable by the general public in real-time.
Once work appears on the site it also triggers the system’s social networking features, (updates on facebook and twitter) effectively promoting the entrant’s work.
One Show Interactive jurors will award finalists for each quarter. At year-end, quarterly finalists will move into contention for a pencil at the final judging. Each quarterly finalist is assured at least a merit award and inclusion in the Interactive Annual.
“The digital world moves too fast for a once a year deadline,” said Kevin Swanepoel, president, The One Club.
“Too often, work created early in the year is overshadowed by the ‘newest and latest’ that comes out closer to a big traditional deadline. The One Show Interactive’s new quarterly deadlines give all work equal attention no matter when it was released, allowing groundbreaking ideas to be recognised in near real time.”
The new quarterly judging system objectives:
-work is judged while it is still new in the marketplace
-an agency receives recognition for having been "first to market" if they’ve been first to effectively use a new technique, technology, or concept
-social networking traffic to an agency's current work is maximised
-work is judged in smaller batches of work, which means that judges devote more time to each entry
The new quarterly entry deadlines are March 31st, June 30th, September 30th, and December 31st.
For a look at One Show Interactive’s 2010 jury go to http://oneshowinteractive.org
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...