New director at The Sweet Shop

The Sweet Shop has added award-winning animation director Pete Circuitt to its global roster.

Pete brings with him an impressive reel of work including the ground-breaking, Yes, Virginia, a CGI animated Christmas special for Macy’s and JWT New York. The spot garnered critical acclaim around the world collecting Gold and Silver Pencils and a Silver and a Bronze Lion.

His work Monster for Microsoft ZUNE, which he wrote, directed and animated in its entirety, won an AICP award for animation.

Circuitt said he was looking forward to bringing his organic and unconventional working processes to The Sweet Shop.

"Joining The Sweet Shop is an exciting prospect simply because of the calibre of work produced and the quality of the directors involved," he said. “Meeting everyone that works in the company has raised my optimism even further. I am hugely excited about the type of work we can craft together.”

Executive producer and managing director for Australia Wilf Sweetland said Circuitt's work was truly international.

“To be able to bring that quality of animation to our clients in Australia is a great compliment to the level of creativity that we now offer,” he said. “We are looking forward to introducing Pete and his direction and animation skills to the Australian market.”