No, hot red is not a typo. Oreos are 100 years old. That is a statement with wow factor. But it's not the red hot news.
The brand paid homage to the Mars Curiosity rover landing on August 5th with an eye-catching (as only bright red can be) installment of their Daily Twist campaign featuring a split-open cookie with red-dyed cream and tire tracks to mimic the impression left by the craft on the planet's surface. To complete the link, a tag line says: “Now, to perfectly land an Oreo cookie in milk.”
The Curiosity Oreo is not available in stores, but follows in the footsteps of a previous space-themed, boot-printed cookie in honor of the July 20th anniversary of Neil Armstrong's inaugural walk on the surface of the moon. And it is part of a much longer, (seemingly) infinitely interesting Daily Twist campaign.
A rainbow cream stacked Gay Pride-themed Oreo drew over 65,500 comments (both supportive and opposing) on the company's Facebook page and was shared nearly 300,000 times.
The Project Runway Oreo was created to mark the show's tenth anniversary. Under an Oreo cookie made to look like a button the July 18th advertisement said, “16 designers take on New York.”
None of the Daily Twist Oreos actually exist (bit of a shame, really). The virtual cookies appear on Nabisco's Oreo Daily Twist website.
Oreo’s Daily Twist project was launched to celebrate the cookie’s 100th anniversary on 25th June, to celebrate the most important news each day for 100 days through Oreo's eyes.
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...