Digital agency Reactive has won the judges' Webby Award for 'Mobile & Apps - Lifestyle' for the Beef Essentials iPhone app.
Partnering with Meat & Livestock Australia (MLA) to create Beef Essentials, a simple and easy to use guide for cooking the perfect steak, the app offers advice on selecting the right cuts of beef, the ability to choose from a range of cooking methods and a timer that tells you when to turn and how long to rest the meat before serving.
“We are thrilled for our work with MLA on the Beef Essentials iPhone app," said Tim O’Neill,
Co-founder and joint managing director Tim O'Neill said the agency was thrilled to have been recognised by such a prestigious global awards show.
"Reactive has experience in creating mobile apps for some of Australia and the world’s leading brands,” he said. “We love providing our clients with user-friendly solutions that inspire and engage their customers.”
Reactive has been a finalist in the Webby Awards for three consecutive years with two projects (Beef Essentials iPhone app and the Red Visitor Web site) nominated this year.
David-Michel Davies, executive director of the Webby Awards this year saw many incredibly inspiring, funny and game-changing campaigns in the advertising and marketing space.
"We are excited to be able to once again honour agencies and brands that truly understand how to connect and engage with consumers,” he said.