S1T2 Overachieves a Second Little Joe Lookbook

Their M.O. is to “underpromise and overachieve”. So far so very good for S1T2. They’re up for a NSW Telstra Business Award tomorrow night.

They’ve also just finished their second lookbook for Little Joe Women’s fashion, following spectacular results for their first, Dreamweaver , that thrilled their client.   

The first lookbook spread internationally across the group’s social channels and was picked up by Westfield and fashion blogs. Ultimately, it was used by LJW in their retail outlets nationwide.

Bondi digital agency, S1T2, teamed up with former supermodel and Little Joe co-founder, Gail Elliot, to create a second behind the scenes sneak peak at Little Joe central, that gives fashionistas a fly on the wall experience of the world of making fashion. They also get advance glimpses of next season’s trends. “People want to see, hear and feel your business,” explains S1T2 co-founder Chris Panzetta (other co-founder is Tash Tan), “The social element is very important. These days it drives your status. Hopefully, the more you show, they more they’ll share.”...and the more you sell follows.

This boutique agency that gets in the door on smaller jobs and wins clients with new ideas and freer thinking campaigns created the animation for their first TVC last month. The Dominos spot aired during the State of Origin.