NRMA will unveil a new campaign for its Comprehensive Plus car insurance on Sunday 8 August.

The campaign will emphasis NRMA's end-to-end care and unlimited rental car cover.

A TV spot, titled "Effortless", attempts to portray the ease of transition between the consumer's car to the rental car and back again.

The TVC was shot using different techniques, including rear projection, forced-perspective set builds, printed flats, and miniature and real props.

The TV campaign is supported by online, press, outdoor and radio activities.

WATCH THE TVC: